After BTS‘s exclusive contract with the luxury fashion house Louis Vuitton ended, fashion elites scrambled to sign an exclusive deal with the group’s trend-setting members.
BTS’s Jimin became Dior‘s global brand ambassador in mid-January, taking over Paris Fashion Week at the luxury fashion house’s Dior Fall 2023 Menswear Fashion Show.
His global impact was immediately seen as he was said to create $17 million USD in EMV (earned media value, a metric used to determine the value of a social media post) by a brand analyst at the influencer marketing platform Lefty with two social media posts for DIOR.
BTS’s Jimin (left) and J-Hope (right) at the Dior Fall 2023 Menswear Fashion Show during Paris Fashion Week | @MTV/Twitter
BTS’s Suga also became a brand ambassador in mid-January and was named a DI.VA.s (meaning Different Values) for Valentino.
He is a multi-faceted artist, an interpreter who uses his talent and work to express himself with energy and authenticity. He perfectly embodies everything that DI.VA.s testimonials stand for diversity, inclusivity, creativity, and passion.
— Pierpaolo Piccioli
BTS’s Suga for “Valentino” | @agustd/Instagram
Netizens suspect other members’ designer collaborations are in the works, including BTS’s Jungkook.
At the end of January, “Jungkook x Calvin Klein” began to trend on Twitter after the global head of creative at Calvin Klein, Cedric Murac, and the brand’s commercial director, Zayden Choo, followed Jungkook on Instagram.
Jungkook’s updated followers list trended along with photos of Jungkook wearing Calvin Klein underwear.
jungkook x Calvin Klein? him posing in shorts? half naked while showing his tatts? pic.twitter.com/quiQ0NBYGZ
— r⁷ (@serotanz) January 30, 2023
That was enough to get suspicions to rise, but now ARMYs have pieced together more potential evidence that “Jungkook x Calvin Klein” is possibly in the works.
Jungkook recently held multiple live broadcasts. In his first live broadcast of the new year, he shared that he’s “been living a life cut off from society” and has become used to the slower lifestyle.
| Weverse
While some fans expressed concerns about his lack of official schedules, Jungkook assured viewers in the same broadcast that he would adapt to a busier lifestyle again as soon as he had work.
Well, it’s not really that recently I’ve been unambitious or anything. So to say… If I had even a small [schedule] or a little work, I don’t think I would be like this, but I adapt really quickly to situations so if I were to start up working on music again or something, it would become habitual again.
— Jungkook
Jungkook’s latest broadcast took ARMYs along to his boxing practice, which he admitted he hadn’t attended in a while due to a lack of promotional activities.
🐰 since I don’t have any promo activities rn
🐰 I haven’t done this in so long
🐰 but I have some data left over from when I did do it
🐰 omg I’m so tired..
🐰 what time should I do this to? [boxing]— bora 💜 (@bora_twts) February 11, 2023
Fans already suspected something was up after he showed a more active lifestyle. Eagle-eyed fans noticed another promising sign when Calvin Klein’s commercial director shared he was on his way to Seoul with “exciting things coming soon.”
With the stars seemingly aligning, ARMYs once again began to trend “Calvin Klein” in relation to Jungkook, hoping that a collaboration is just around the corner. Nothing has been officially announced, but ARMYs are keeping their eyes peeled for additional “clues.”
are we about get this jungkook with his long hair and tattoo sleeve for a calvin klein photoshoot in the month of valentines pic.twitter.com/I1O4JIwbjQ
— muskan ★ (@jeonslovemaze) February 11, 2023
THE HEAD OF CREATIVE OF CALVIN KLEIN IS GOING TO SEOUL??? AND JUNGKOOK HAVE BECOME ACTIVE TOO DOING WORKOUT AGAIN WHAT IF???? pic.twitter.com/r6W2votQVk
— Zoe♡ 𝓜𝓲𝓼𝓼𝓲𝓷𝓰 𝓽𝓪𝓮𝓴𝓸𝓸𝓴 24/7 (@taegukkielover) February 11, 2023
THE HEAD OF CREATIVE OF CALVIN KLEIN IS GOING TO SEOUL??? AND JUNGKOOK HAVE BECOME ACTIVE TOO DOING WORKOUT AGAIN WHAT IF???? pic.twitter.com/r6W2votQVk
— Zoe♡ 𝓜𝓲𝓼𝓼𝓲𝓷𝓰 𝓽𝓪𝓮𝓴𝓸𝓸𝓴 24/7 (@taegukkielover) February 11, 2023
Jungkook not only became more active recently, but he also debuted a transformative haircut. Check out his new hair in the article below!
